Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts

Tuesday, August 3, 2010

Kiddie Rocker band, Princess Katie & Racer Steve to perform at the Eric Carle Museum!


(Press Release) For the very, very first time, Princess Katie & Racer Steve will be performing at the Eric Carle Museum in Amherst, Massachusetts - home of the Very, Very Hungry Caterpillar!

Tickets are $6 per person at the door (children under 2 are free). Ticket sales begin/doors open at 12:30, the concert begins at 1 pm.

Rock star attire and costumes for kids are encouraged.



For more information...

The Eric Carle Museum website: http://www.carlemuseum.org/Home

Princess Katie & Racer Steve's website: http://www.princessracer.com



Event details:

When: Saturday - August 7 - 1:00pm - 2:00pm

Where: Eric Carle Museum of Picture Book Art
125 West Bay Road
Amherst Center, MA



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Sunday, April 18, 2010

The Second Annual International Bicycle Club Meet at Hampden Park, Springfield, Mass.


The Springfield Bicycle Club, organized on May 6, 1881, hosted the second annual International Bicycle Meet in the city's Hampden Park over the three days of September 18, 19 and 20, 1883.

Although the meet held the previous September had garnered a respectable interest, drawing a crowd of 12,000 participants and viewers, the second surpassed all attendance figures of the first and, for a time, held the record for highest attendance of such an event nationwide.

Perched along the east bank of the Connecticut River a bit south of the North End bridge, well-groomed Hampden Park was highly-regarded as one of the finest such venues in the country, with a half-mile bicycle track, a one-mile trotting track and a base ball diamond as well as easy access to transportation and city amenities.

The Milton Bradley Company was responsible for the fine lithography of this colorful moment captured in time.

As always, thanks for stopping by and take care.


Image source: Library of Congress; American Memory Collection; http://memory.loc.gov/cgi-bin/query/r?pp/ils:@filreq(@field(NUMBER+@band(cph+3a50896))+@field(COLLID+pga))



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Sunday, March 14, 2010

The Eyrie House: William Street's Home in the Clouds

Stumbling upon the ruins of the strong traprock foundation astride the summit of Holyoke's Mt. Nonotuck, one might wonder what magnificent structure had perched atop these sills, what glorious architecture capped such a solid base that suggests grandeur in every stone laid. The fact of the matter is that these massive basalt walls have never supported anything but such visions and mind-pictures in the century passed, calamity and competition leaving unfinished one man's dream.



In 1893, William Street began construction of a new stone and concrete-built summit house to replace the aging Eyrie House hotel and resort he owned and operated from the lofty heights of  his treasured property at the very top of Mt. Nonotuck. Street's plan to build an elegant four-story fireproof structure on the site just below the original hotel came to a blazing end around 8 p.m. on the night of April 13, 1901, when the mountain went aflame, a result of loose embers from a fire Street had started earlier as a crematory pyre for two deceased horses. Thinking the ashes of his fire had been reasonably contained, Street, alone on the summit, had gone about his evening business, the orange and red glow of the hungry and growing eraser traveling up the mountain alerting him to the pyre's re-spark too late as the barn went up, the first casualty in the ensuing path of destruction the desperate hotelier was helpless to halt.



Street, known for his frugality, was woefully under-insured. Three years of fierce competition from the nearby Mt. Tom Summit House and Railway Park, opened in 1897, and before that, years of sustained rivalry with the Prospect House, atop Mt. Holyoke across the Connecticut River, had also severely cut into Mr. Street's seasonal receipts. Unable to rebuild, broken and broken-hearted, William Street gave up his mountain perch to live out the rest of his days a recluse, to his death refusing to acknowledge the $5,000 the Mt. Tom Reservation Commission had deposited into an escrow account in his name after taking his property per eminent domain when negotiations between the two parties about the acreage's true value had come to a stubborn stand still. William Street died in 1918 at the age of 78. Having remained a bachelor all of his life, his sole heir was his sister, Ann, who inherited what was left of Street's estate, including, presumably, the $5,000, which he had left untouched for fourteen years. Mr. Street's Mt. Nonotuck has been enjoyed by visitors to its climes as part of Mt. Tom State Reservation for over a century now.



Officially opened on July 4, 1861, the Eyrie House had expanded its facilities as well as its reputation by the time this 1871 advertisement for the busy summer resort appeared in the book, Attractions of Northampton, by Charles Chandler. Patrons could visit a collection of creatures Mr. Street, an amateur zoologist, kept as a mountain menagerie. Options for viewing the valley and surrounding blue-tinged ranges were numerous, with platforms and walkways and mountain paths leading to natural lookouts. A telescope provided breathtaking views of the Connecticut River's meandering Oxbow or the growing town of Northampton, shining in the upriver distance. Bands appeared and picnics were held, the grove filled to its edges most summer days, well over a hundred folks at a time enjoying the fresh mountain air of Western Massachusetts.



William Street had begun the Mt. Nonotuck enterprise with a partner, Hiram Farnum, who sold his share in the operation in August of 1861, the architectural and recreational creation born atop the mountain thereafter the pursuit of Street's sole and personal vision. The image above shows the north face of the Eyrie House. It was taken facing the summit from the area of where the previously pictured foundation ruins of the never-to-be replacement hotel can be found today. From meager beginnings on leased land, Street's mountain resort grew and expanded each year as he sunk his heart and soul into his dream. In 1875, he purchased the property from his lessor. By 1885, an improved road was carrying Eyrie House patrons up the mountain to stay in one of the hotel's more than thirty well-decorated, wainscoted and black-walnut trimmed guest rooms. Wooden decks and promenades soared above the treetops, leading to attractions scattered around the property. Companies held picnics there and families made an annual tradition of vacation pilgrimages to the elevated retreat.



The faint figures of people utilizing the observation deck atop the Eyrie House can be seen in this photograph. The four decade old, all-wooden building and its surrounding decks and promenades took little time to burn on that fateful Saturday night in the spring of 1901, a somber spectacle seen for miles around, like a tragic beacon illuminating the nearly 900 foot high Mt. Nonotuck summit. According to an article in the April 14, 1901, Springfield Sunday Republican: "The progress of the fire was watched by hundreds of people at Northampton, Easthampton and Holyoke, and it made a brilliant sight way up against the clouds. There seemed to be no resistance to the flames, and they rushed through the long three-story building at will, and by 11 o'clock the whole structure was in ashes."  Street was badly burned on one of his hands as he bravely battled the fire and later maintained that, had he gotten help sooner, the house may have been spared the inferno. Very few items were saved before the hotel was consumed, the telescope, some souvenirs and bedding retrieved all that Street had left to remember his mountain paradise. Those and a sturdy traprock foundation begun, that sadly, would never see progress again. Unlike the Phoenix, the Eyrie House would not rise from the ashes.



Folks from all points had options for getting to William Street's Eyrie House with local road, rail and water travel experiencing giant leaps forward toward modernity in the 19th century. The final leg of the journey, though, was always uphill, the mountain road a vital link to success which Street continuously tried to improve over the years, purchasing land and securing rights-of way necessary to ease the toll of the climb on his patrons. Indeed, simultaneously with construction of the stalwart, left-behind foundation of the new hotel, a railway was being built to carry passengers from the flatland below to the heights of the resort. Remnants of the rail bed, begun around 1894, can still be seen in thick, high, stone support walls chasing time down the slopes. That endeavor, too, was abandoned as a result of the 1901 Eyrie House fire.



This radio beacon tower, constructed by the Defense Department in the mid-40s and maintained today by the FAA, is located almost in the center of where the original Eyrie House once stood. Snapped from the foundation ruins of the never-completed "new" Eyrie House, the angle of the photograph is very similar to the angle of the one three photographs up, the one depicting the north side of the hotel. Standing here, one can imagine the house at it was, proprietor William Street, the "hermit of the mountain" as he had been known, opening his doors to happy and satisfied guests for a few months of the year. Selling his creation on the mountain one night at a time to folks who returned year after year to behold the new wonders he had in store. It isn't every hotel owner who kept a bear in the basement...



Now under the charge of the Massachusetts Department of Conservation and Recreation, Mt. Tom State Reservation is a place of basalt ghosts and keystone memories, specters we can revisit on snowy hikes or summer days to contemplate dreams borne upon wings to summits in the sky. Today, through doorways and beyond walls fixed in stone and mortar, we can walk among the nestled rock puzzle remnants of one man's vision: An ever-welcoming crown atop an unforgiving mount, William Street's eyrie among the clouds.



We can look off into the valley, over the hills, and marvel at all that has changed from William Street's day. We can wonder, too, of all that remains the same. And still, we pay our coin, we take our view, and some will see further than others.

As always, thanks for stopping by and take care.




For more information on visiting Mt. Tom State Reservation, including how to get there and a printable trail map, be sure to visit the mass DCR's park web page at:

http://www.mass.gov/dcr/parks/central/mtom.htm

For a great video history of the Eyrie House check out Mt. Tom historian Robert Schwobe's presentation, Mt. Nonotuck and the Eyrie House Hotel, at Easthampton Community Access Television's blog:

http://ecatv5.blogspot.com/2008/10/mt-nonotuck-and-eyrie-house-hotel.html

And here's a link to an excellent chronology of Eyrie House history by Bob Genest over at the Pine Cone Johnny blog:

http://pineconejohnny.blogspot.com/2008/07/rise-and-fall-of-holyokes-eyrie-house.html

Tony Mateus, author of the blog, in the valley, has also visited the Eyrie House and Mt. Tom, here's a link to his post, with his ever-present awesome photographs:

http://thepioneervalley.blogspot.com/2008/09/havent-foggiest.html

And another link to a great web site called, Mt. Holyoke Historical Timelines, which mentions the Eyrie House a few times:

http://www.chronos-historical.org/mtholyoke/index.html

The two vintage Eyrie House photographs and the map are courtesy of the always-expanding ImageMuseum (thanks!):

http://imagemuseum.smugmug.com/



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Tuesday, March 9, 2010

Advertisements: Insurance Agent Ink Blotters

In the days of nibs and ink bottles, advertising blotters were as ubiquitous as business cards are today. Used to catch excess ink from the writing tips of quill and fountain pens, paper blotters disappeared from everyday use with the advent of the ball point pen in the mid 20th century. Here are a couple of examples of blotter advertising recently shared with EWM by historian Barbara Shaffer, featuring Westfield insurance agent, S. A. Allen & Son.




S. A. Allen & Son's office was located in Gillett's Block, on the corner of Elm and Arnold Streets. The building, designed by Westfield architect, Augustus Holton, was opened for occupancy in 1899 and today is home to Westfield Gas & Electric, the municipal utility. Along with running his insurance company, S. A. Allen was president of Westfield's First National Bank.




S. A. Allen's son, Charles Turner Allen, met an unfortunate fate on the night of June 11, 1903, when he fell three stories to his death in the hose tower of Westfield's Arnold Street fire station. An inquest conducted by Judge Willis S. Kellogg the following month concluded that young Charles died as a result of his own carelessness, raising himself 34 feet above the concrete floor by a life-belt attached to an old rope used for lifting fire hose for drying and storage, despite being warned not to go so high. Even the insurers need insurance.

As always thanks for stopping by and take care. (And thank you, Barbara, for sharing these interesting pieces of ephemera!)



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Sunday, April 19, 2009

Advertisements: Hope In A Bottle, Circa 1885

Living in the age of enlightenment, when no bit of information can escape the sticky tendrils of the omni-accessible world-wide web, it stands to reason that rational, deliberate thought-processes and conclusions arrived at through simple research will generally control our impulsive human natures. We all know that if something sounds too good to be true, it usually is: Right? After all, those are human footprints on the Moon, the atom dances to our tune and the sound barrier has been broken (as anyone who has been to a Who concert can attest to). We is smarter today than they was smarter yesterday.

Here are some health-related advertisements from the dark-ages of the 19th century, culled from the Gazetteer of Berkshire County Mass., which was published in 1885 and authored by Hamilton Child. It's hard to believe folks bought into this stuff.

I'll be right back. I have to go change my toxin-draining foot pads and make myself another herbal tea, guaranteed to make me lose 30 pounds in 30 days. In three months I should weigh about 65 pounds, which is the ideal weight one has to be to make a PVTA bus seat comfortable. Speaking of the PVTA, I wish my bald spot would start filling in. I've been using the scientifically-formulated hair-growth shampoo I bought for months now, but it doesn't seem to be working (I must be applying it incorrectly) and there's a very attractive woman on the bus I'd love to talk to. No worries, the pheromone-based, aerosol opposite-sex attractant, with full satisfaction or my money-back (in classic Musk Ox scent) that I ordered should be arriving any day now. She'll definitely notice me then. That is, if she ever stops listening to that How to Get Fit in Your Sleep audio-book on her iPod.


Have a cough? A bit of a cold? Tuberculosis? This advertisement features a product that is a "sure cure" for all of those things. Of course, if old Aunt Emily passes even after consuming the cure-all "in season," 'tis only that she didn't drink it soon enough to constitute "timely use." Silly old Aunt Emily. A day late, and now, a dollar short.


Okay, there is nothing funny about charlatans preying upon ill folks' fears. In the above advertisement, Dr. S. D. Merriam makes this shameful claim: "I tell your disease without asking questions, putting my finger upon any ache or pain, thus pointing out the diseased organ. By this means I am enabled to prescribe successfully in all diseases." Nope, nothing funny about a pitch for false hope. Until, that is, one reads further, where Dr. Merriam promises, "A forfeit of $500 wherein I fail to reduce a large, fleshy person to any weight desired." Snicker. Yeah sure, once the neglected true illness kicks in, you'll drop all the weight you can stand to lose and more. Okay, that's not funny either. How did this guy sleep at night?


"Eating plasters?" I don't even want to know.


Not all physicians or pharmacists were snake-oil peddlers. Many supplemented their legitimate pharmacopoeia with other merchandise for sale, including toiletries, tobacco and stationery. And, of course, there were the ever-popular, "pure liquors for medicinal use," as offered at Henry F. Shaw's drug and jewelry store on Depot Street in Dalton.


J. S. Moore advertised "A full line of all the popular Patent Medicines of the day," available at his establishment, but at least he didn't expand upon their effectiveness as an investment. He saved that for his guarantee of an eight-percent return on money entrusted to him as an agent for the Minneapolis Loan and Investment company. I don't know. I'm not sure I'd want my interest compounded by the same person who compounds my prescriptions. A glitch in the market and one could go "belly-up," in the very literal sense of the term.


Some old advertisements give one that warm, down-homey feeling inside. Need "family medicines?" Just "give us a call." We're here for you. Not only that, but you'll find "no lower prices in town." Makes a person want to go browse M. S. Manning & Son's "full line of TRUSSES AND SUPPORTERS," which are obviously special enough to warrant a full-throated yell in ALL CAPS. And, don't forget, there's "no extra charge for fitting." However, if the item does not fit you, there will be a small fee.


Out of all the advertisements here (which are all of the health-related pitches to be found in Parts One & Two of the Gazetteer), I think the one showcasing Fred Gillmor's retail concern would be the most effective lure of my patronage. In the advertisement, Mr. Gillmor is genuinely excited to introduce his new pharmacy to the public. He describes his stock without bragging or throwing around false claims and he's thankful that the well-mannered folks in the Lee area are receptive to his entrepreneurial efforts. Mr. Gillmor knows he has to provide quality service to build his customer-base and he seems sincere in his intention to do so. Plus, he has the "largest and choicest" selection of candy in Southern Berkshire County. I am so there. On the way, I can stop at the Post Office and mail out my order for this stuff I saw on television that promises to add three inches to my...um...height. Yeah. Height. That's the ticket.

As always, thanks for stopping by and take care.



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Sunday, March 1, 2009

The Federal Theatre Project Visits Mt. Park Casino


The taxpayer-funded Works Progress Administration's (WPA) Federal Theatre Project put some of the nation's unemployed actors to work during the last depression. Writers and artists, too, were sustained through those lean years by the massive get-to-work WPA program, instituted by executive order in 1935 and funded with a nearly five billion dollar initial outlay by Congress. Public works projects commenced, as well, under the auspices of the WPA. According to Indiana State University's Lilly Library WPA web page:
"By March, 1936, the WPA rolls had reached a total of more than 3,400,000 persons; after initial cuts in June 1939, it averaged 2,300,000 monthly; and by June 30, 1943, when it was officially terminated, the WPA had employed more than 8,500,000 different persons on 1,410,000 individual projects, and had spent about $11 billion. During its 8-year history, the WPA built 651,087 miles of highways, roads, and streets; and constructed, repaired, or improved 124,031 bridges, 125,110 public buildings, 8,192 parks, and 853 airport landing fields."
Folks in Western Massachusetts benefited from many of the economic stimuli the federal government was using to try to kick start a hungry nation way back when. Roads and parks, plays and displays...somehow America muddled through those hard times to get here...er... more hard times. Well, okay then. Here we are. Let's build some cool stuff. Let's fix some roads and bridges. Let's clear some trails. Let's not forget the artists and most of all: Let's laugh. It's free.

Here are some posters from the WPA Federal Theatre Project - found in the archives of the Library of Congress - advertising shows at Mountain Park Casino, Holyoke, Massachusetts.


July, 1938


August, 1938


September, 1938


As always, thanks for stopping by and take care.



More on Mt. Tom and Mountain Park from EWM:

A Ride on the Mt. Tom Railroad, Holyoke
Holyoke, Massachusetts: Mountain Park (c1900-1915)
A Misty Morning on the Bray Loop Trail


Poster sources:
1: http://memory.loc.gov/cgi-bin/query/r?ammem/wpapos:@field(NUMBER+@band(cph+3f05478))
2: http://memory.loc.gov/cgi-bin/query/r?ammem/wpapos:@field(NUMBER+@band(cph+3f05472))
3: http://memory.loc.gov/cgi-bin/query/r?ammem/wpapos:@field(NUMBER+@band(cph+3c12626))




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Tuesday, February 10, 2009

Leftovers: Westfield's So's Restaurant Menu


Perhaps in hope of nudging Spring awake, I've recently begun sifting, sorting and scrapping the contents of the assorted accumulated partitions and containers chock full of yesterday that clutter my apartment and mind. Funny what one can find in the hidden recesses of trunks and cellars, attics and memory.

This seventies-era menu from Westfield's famous and much-missed So's Chinese-American restaurant brought thoughts of growing up in Westfield. When Sunday meant the inevitable line of hungry folks snaking out the door of the popular restaurant up Elm Street.

Back when Burger Town (sure, the meat was questionable...but for seventeen cents a burger...) occupied the northwest corner of Orange and Elm and the Donut Shop on the opposite corner was still the Donut Shop. On the way to school, it was daily magic to walk through the warm, heaven-flavored donut steam pumping out of the the wall vent into the cold air of a Westfield winter morning. It was a treat to stop for a donut and hot cocoa. Sometimes there would be change left for penny candy at Rasta's store, which always smelled so good of cigars and tobacco. If one was flush with funds - say fifty cents, or so - a balsa-wood airplane or a Tales from the Crypt comic book or the latest Mad magazine could be had there as well. And empty cigar boxes galore - free for the asking - great for organizing desks and crayons and saving baseball cards and storing things like...well, this menu from simpler days...










As always, thanks for stopping by and take care.



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Sunday, January 11, 2009

Westfield's Grant & Besse Clothiers Tradecards

One New Year's resolution here at EWM is to cull through the clutter scattered in ever-multiplying folders and sort the scribbled notes on scraps that sometimes don't make it, found in a pocket of just-washed jeans or tossed in a drawer with an old grocery list. The reason being, of course, is to find forgotten treasure, tucked away for a future post and still gathering dust.

The scans below are just such a find. Generously shared by historian Barbara Shaffer, these images were clipped paper-doll fashion from advertisements for Westfield clothiers, Grant & Besse, located at 94 Elm Street in the Gowdy Block.





















For more examples of Grant & Besse advertising trading cards - which tend to be spare-no-expense good as far as cover art - check out offerings at the Paul J. Gutman Library Digital Collection.

And from the Victorian Tradecards section of the Digital Collections of Miami University Library advertising Christmas gifts for 1886 :

http://doyle.lib.muohio.edu/u?/tradecards,1773

http://doyle.lib.muohio.edu/u?/tradecards,1774

As always, thanks for stopping by and take care.



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Saturday, October 25, 2008

Westfield's Traffic Problem & Other Items From 1938

Westfield is a great little city. But let's face it, the burg has issues. Traffic issues to be precise. Is it any comfort for the weary commuter to know that the monkey of motoring mayhem has been riding on the back of many a generation of Westfielder? Imagine the interruptus horribulus that must have plagued the town in 1900 or so, when North Elm Street was dug out to flow under the railroad tracks, thereby avoiding the constant interruption of the lowered crossing-gates for train traffic that had been frustrating through-traffic for years. Things apparently being shorter back then, the engineers didn't scoop quite enough dirt from the new underpass and, as a result, its 11'5" height has been a long-time snare for many a truck driver caught unawares.

Traffic issues, specifically on-street parking habits, were also on folks minds in 1938, according to this article (following two images) in the January 28th issue of The Westfield Advertiser:



Am I the only person who thinks that the line, "The city is getting an unfavorable reputation abroad from visitors who find themselves in trouble here." Is a little over the top? I mean, was some guy in Marseilles overheard complaining about Westfield traffic? Nevertheless, the article is interesting. But the intersection of Main and Elm Streets is still a nightmare for pedestrians. It helps to wear running shoes.

Believe it or not, this newspaper came from inside the walls of my parent's house, put there by some cold soul who had come before them for its insulating properties, however meager they may have been. In 1938 times were hard. Seventy years later, the shadow of those uncertain days threatens to overtake us once more. Here are some more scans from The Westfield Advertiser and others...


More Westfield news of 1938.


A & P was a popular grocery chain in the Western Massachusetts area for decades. During high school, I worked at the now-closed Westfield A & P, which by then had moved to 47 Franklin Street from the Main Street location shown in the advertisement. I can still smell the fresh-ground 'Eight O'Clock Coffee' whirring in the big red grinders stationed at the end of each checkout counter. Mmm...


One of A & P's competitors, First National Stores.


I can remember my mother using Vick's Vapo Rub on us when my brothers or I were sick, but I consider myself extremely fortunate to have appeared on the scene long after the Cod Liver Oil cure craze. Then again, I do remember Fletcher's Castoria...ugh.


Headstones, heels, heat and haulers. Just three numbers away.


Anyone remember sock-sliding on just-waxed wood floors fresh with the smell of Johnson Paste Wax?


From pitchforks to pianos, books to bassinettes: What a selection!


Silk for a hundred cents.


Snuggies, flannelette pajamas, blankets: Makes a body feel all warm and toasty.


Mackinaws and mufflers and tailored ties, Jack's was the place to go for men's fashion in Westfield.


Ninety-six ice cubes and delivery for just five bucks down?! (Not to mention the "Super powered Rotorite Unit!") Sold!


Hmmm, a loan on just a signature. Sounds familiar. McWallStreet: 700 Billion (unde)Served.


Buy now, pay later!


Six tube, seven tube, whatever it takes.


Dynotrol II. Cool.


Lest anyone think folks were having fun in 1938, muddling through the dark days of the Great Depression, looking at advertisements in newspapers they're stuffing in the wall for insulation, at things they can't afford, here are a few newspaper front pages from the time. Some of the headlines are as chilling as a Sears Coldspot.


Sometimes you just want to know when the world will ever learn...


The planet abroil.


Precarious as life is, it's always a good idea to keep a little insurance. And to follow the advice of Marcus Aurelius. Peace.


My money talks. It says "Goodbye!"


Yesterday, today - movies are the medicine of the masses.


And who isn't cheered up by a great moving picture or a "Swingtime Revue?"


Or a hilarious comic? Well, hilarious in 1938. Maybe.

As always, thanks for stopping by and take care.



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